Seo for dummies yahoo ranking software that work

An important thing to remember is that before you start to optimize your website for engin search, you need to have a strategy. It means that every page within your domain needs to have its clear purpose and the main keyword assigned to it. As every young business, you need more leads and a strategy that will help with SEO. Fortunately, some tools can help you with it. Once you have the filtered list, you have to compare it with your website.

It will give you information about both: search volume and competition, but it will also suggest related keywords that you can find useful. For more advanced SEO actions I highly recommend Semrush as it allows to monitor your keyword rankings in Google, analyze your competitor's websites and look for keyword ideas, but I think that the Keyword Planner and Alexa are great as a starter pack.

The first rule of SEO writing is that the reader comes first. Barbaric methods of gaining easy traffic like writing invisible text or stuffing copy with keywords don't work in The longer your website visitors stay on your website, the better score you get from uncle Google. SEO goes for Search Engine Optimization and it helps to drive free, organic traffic and valuable leads to your website and business.

The reason is simple: why would Google or any other search engine rank you for nothing? You might also want to read 3 Essential Content Marketing Guidelines. LiveChat is a complete customer service platform that delights your customers and fuels your sales. In the second part of our chat, we asked Matt Tarczynski what it takes not only to build a Companies today need to be where their customers are and to accomplish a seamless There are a few ways to put this tip into action:.

These conversations will give you additional ideas and examples on how to improve your website. You learned what SEO is and the history of search engine updates. You also learned about backlinks, user experience and how to measure your results. Bruce Harpham offers growth marketing services for software companies. Free day trial with Monitor Backlinks :. Discover your backlinks Discover your competitors' backlinks See Keyword rankings Get E-mail alerts when you lose or gain new links.

Use our free Backlink Checker to instantly get a list of backlinks for any website. Find new ways to build backlinks that are helping you rank higher in Google. Read our guide and boost your traffic. Building links without following a correct strategy is not something you should do.

Read more about link building best practices before you start optimising your website. Get email alerts when you get new backlinks with our SEO tool Start your free trial now. Press enter to see results or esc to cancel. But you were too embarrassed to pick it up. Bookmark this page so you can refresh your memory whenever you have the need. How did whatcar. Consider this following SEO success story in the wedding industry. If wedding planners and car sellers can win with SEO, you can too!

Here are some of the most important changes: The Panda Update February This update caused content mills and many other low-quality websites to disappear from the top ranking spots. Some businesses lost significant revenue as their traffic fell. Indirectly, this update rewarded higher-quality websites with a better user experience.

The Penguin Update April The Penguin update continued the emphasis on quality. Further, this update began to penalize whole websites for spam techniques like keyword stuffing, rather than penalizing just the individual webpages.

The Fred Update March This update focused on the tension between user experience and marketing. In brief, highly aggressive monetization methods—such as full-screen advertisements that obscure the underlying content—result in reduced traffic.

In addition to excessive advertising, some SEO experts believe that low-quality links were also targeted in this update , such as a high volume of links that appear highly similar. What does this mean for you as an SEO beginner? Identify a few relevant keywords. Research a few keywords that describe the essential products and services of your website. Use your chosen keywords a few times on each page. Optimize your images. The way you publish images to your website can support your SEO goals.

Specifically, look for ways to use your keyword in relevant image file names and alt tags. If a prospect lands on your services page, they might be curious about your professional background as well. If your website has a blog or articles, look for opportunities to link to other articles that cover related themes. There are two reasons. Copying content from other sources and putting it on your website is a bad idea. Avoid keyword stuffing. Many years ago, some SEOs attempted to manipulate search engines by repeating keyword phrases over and over again, but in a hidden way.

Avoid excessively aggressive monetization and advertising. Yes, this requires some judgment and interpretation to understand.

Think about product placements in movies as an analogy. You might not mind if a character drives a BMW for a few scenes. However, if the character keeps bringing up the brand at random moments? If somebody lands on your website to read an article, access a guide or get some other information, make sure they can get that information easily rather than being sidetracked by an ad.

Add easy-to-find navigational elements. Have you noticed that nearly all websites have navigation links at the top, bottom and elsewhere? Including that information makes your website easier to use and increases trust because users can reach you if they desire. Guide the user to the next step. It includes choosing keywords to target, including those keyword on your pages in key places such as your headers, page title, and in the content , improving your site's structure and loading speed, and getting other websites to link back to your site from their site.

In a nut shell, search engine optimization means creating high-quality content that both your readers as well as Google's robots want to see. And I'm going to teach you exactly how to do that. As I said in the intro, SEO is one of the absolute best ways to create automated income and business growth.

Because once you rank on page one for a keyword, you tend to keep those rankings for a loooooong time. Years, in fact. In other words, your SEO efforts will bring you targeted, high-quality traffic consistently with very little maintenance Before we dive into SEO for dummies, let's make sure you understand what I'm even talking about. That's all there is to it! If you have any questions about these terms, feel free to leave a comment below and I'll help you learn what it means! The first part of any good search engine strategy is keyword research.

You can do everything right and rank for a keyword To avoid that, I want to make sure you know how to find awesome keywords and how to tell a great keyword from a steaming pile of useless garbage.

I'll be honest: most free tools suck. They require you to do way too much work for less-than-ideal results. Not sure which tool to use? I do a full comparison of them here. The method is the same with both tools — you use a feature called the "content gap" analysis. It essentially shows you the keywords that your competitors are ranking for but you aren't. That's OK! You can still use your competitors to find keyword ideas. You'll just have to find your competitors manually without using a tool like I show in the dropdown boxes below.

To find competitors manually, just start Googling keywords you think you want to rank for and grabbing the URLs of the top 3 results for each keyword.

Depending on which tool you're using, click the corresponding drop-down box below to learn how to find amazing keyword opportunities. First, let's find your competitors. Type in your website's URL and hit enter. On the results page, click the "competitors" tab. When you scroll down, you'll see a list of all your organic competitors! Copy-paste the first URLs on this list and put them in a notepad file or spreadsheet — we'll need them for the next step.

Instead, Google a few keywords you think you might want to rank for and copy the top URLs from there. Now that you have your competitors, it's time to steal borrow their keywords! It should show your domain as the root domain. If not, enter that in now. To the right of your domain there are several "Add Competitor" boxes. Click them one-by-one and paste the URLs of your competitors, then click Compare. Scroll down and you'll see a list of "Missing" keywords. These are the keywords that your competitors are ranking for, but you aren't!

In other words, they're opportunities for content you can create, new products, or pages on your site that you should have but don't. Click "View details" to get a full list of all the missing keywords. Now you just need to vet the list and pick the best ones, which we'll get to in step 2 below. Next, head to the "Competing Domains" tool in the left-hand menu under "Organic Search". These are your top competitors according to who ranks for similar keywords as you. Copy-paste these URLs into a spreadsheet or notepad file.

If your site is still new and you don't have any rankings, this method won't work. Don't worry — you can still use Ahrefs for keyword research. Just head over to Google and type in a keyword you think you'd like to rank for. The top pages ranking for that keyword are likely your competitors. Now that you have your competitors URLs, it's time to use them for keyword research! Ahrefs will spit out hundreds, if not thousands of keywords that your competitors are ranking for that you're not!

Don't worry if this feels overwhelming — I'll show you how to trim this list down with filters and pick out the winners in step 2. Now that you have a massive list of keywords, how do you know which will bring you traffic that converts and which will bog your site down with worthless visitors? Easy: Look at the cost-per-click CPC , number of clicks, and what the current pages ranking are trying to get their visitors to do. It takes practice to learn what a good keyword is and there's some nuance to it, so here's an example to show you the entire process.

Let's use my friend's food blog, The Sustainable Harvest , as an example. These keywords are way too broad and too difficult to rank for. Unless you're a massive site like Food Network, good luck ranking for "soup". So first, we need to filter these down a bit. I like to filter based on Keyword Difficulty KD and search volume. For this example, I'll filter by a KD of less than 30 and a volume of more than 1, This ensures you won't get any super difficult to rank for keywords.

Much better! Lots of good contenders here. Here's the first result when we google that keyword:. It looks like she's selling pre-orders for her cookbook in order to monetize this keyword. If we scroll further down the page, I also noticed she uses the Amazon Affiliate Program to monetize. Assuming you know how you're monetizing your own content, you should be able to calculate how much money you could potentially make from this keyword.

For example, this keyword gets 16, searches per month. Note that this is assuming the page ONLY ranks for this one keyword, which is highly unlikely - you'll usually rank for dozens if not hundreds of keywords per page if you do search engine optimization properly! You could make a spreadsheet and use this calculation for every keyword you're considering ranking for to see how much each keyword is potentially worth.

Then, add in the difficulty of each keyword to see income versus effort. It's free! If you make more or less, you can change the formula to whatever your income per visitor is, or do the calculations manually. With this spreadsheet it's obvious which keyword to target first: Almond Flour Pancakes.

With the lowest difficulty and highest potential monthly income, it's a no-brainer! If you're observant, you may have noticed there are two keywords here that have to do with pancakes! This is a great opportunity for a "content hub" sometimes referred to as the "hub and spoke" method. A content hub is a central page that links off to related sub-pages to help with site navigation as well as SEO.

For this pancake example, the main page could be a big list of pancake recipes, targeting the keyword "pancake recipes". Within that hub article or page, you would link to all your "spoke" pages that are trying to rank for individual pancake recipes. If you're looking for more keywords for your hub, you can also filter for only keywords that include a certain word.

So if we do that with "pancakes", we get some more ideas for spoke pages:. These hubs help with user experience as well as allowing search engines to more easily crawl your site and see how relevant your content is for a given topic!

They are crucial to a good SEO strategy. Want a real example of a hub page?